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When Gamers Market: Selling
Fun Not Soap!
Would You Like To:
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Learn how Ross Grads and others have
pushed Gaming to 20% growth in 2008?
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Meet other Bay Area Marketing professionals?
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Connect with Bay Area Ross grads?
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Discover how selling Fun is better than selling Soap? ;)
Confirmed panelists include:
- Ubisoft - Ross Alum Scott Sappenfield Senior Brand Manager
- Electronic Arts.- EA Sports. - Gary Treangen Sports Product Marketing
Selling soap is so last century! Forget Tide or Chlorox Bleach - Marketing grads from Ross and other top programs have shifted over to the fun side - Gaming! Are they the smartest guys in the room? What do they know that I don't?
Find out how the convergence of technology, entertainment, social networking and good old fashioned marketing 101 have caused this industry sector to surge ahead.
On February 9th 2009 senior Marketing managers from Bay Area powerhouses Electronic Arts and Ubisoft will discuss the exploding Video Game market.
The forum will be held at the campus of Wilson Sonsini in Palo Alto
and will include a pre-forum reception followed by a panel discussion
and Q&A.
Come join your fellow Wolverines, affiliated B-school grads, and
Silicon Valley professionals at the campus of Wilson Sonsini in Palo
Alto for an evening of Insights and networking!
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